Repurposing video content is an effective strategy that savvy marketers use to streamline content marketing plans, saving time and resources.
Video content is in fact the most used type of digital content, after articles and blog posts. But, according to Content Marketing Institute, 69% of marketers say the time to produce videos is a challenge.
And that’s why repurposing video content is so important! This strategy allow marketing teams to get a better ROI and take more advantage of all the time and money that goes into making videos.
So, how does video repurposing work? In this blog post, we'll explore the ins and outs of this technique and how you can leverage it to amplify your brand's reach.
Here, you’ll learn video repurposing ideas and tactics that go beyond repurposing YouTube videos for TikTok.
Let’s dive in!
What Does it Mean to Repurpose Content?
Before diving into the strategies, let's clarify what it means to repurpose content. In essence, it involves taking existing content and adapting it for use in different formats or across various platforms.
For marketers, this opens up a world of opportunities to maximize the value of their efforts. So repurposing video content it’s not just recycling old footage. It’s about maximizing the value of your creative efforts.
By adapting your video content for various mediums, you not only save time but also cater to the unique preferences of your audience on different platforms.
For instance, repurposing a tutorial video from YouTube into a series of quick tips on TikTok not only caters to a younger audience but also capitalizes on the platform's snackable content trend.
Is it Okay to Repurpose Content?
Some might wonder if repurposing video content is ethical or effective. The truth is, not only is it acceptable, but it's also a smart move in today's content marketing landscape. Repurposing allows you to reach different audience segments without starting from scratch, saving time and resources.
Consider this: turning your YouTube videos into blog posts not only broadens your reach, but also caters to individuals who prefer consuming information through reading rather than watching.
In fact, studies show that businesses engaging in content repurposing report a significant increase in audience engagement across various channels, showcasing the effectiveness of this strategy.
So it shouldn’t come as a surprise that more than 90% of marketers repurpose content, according to a Referral Rock survey.
What Are The Benefits of Repurposed Content?
Wondering why repurposing video content is so popular among marketers and businesses with great digital strategies?
Here are some of the benefits of video repurposing:
Extended Lifespan of Content
By repurposing your video content, you give it a longer shelf life. What might have been a one-time hit on YouTube can find new life on platforms like TikTok or Instagram, reaching fresh eyes and engaging a new audience.
Take, for instance, a cooking tutorial initially shared on YouTube. Repurposing it into short, engaging clips for TikTok not only introduces your brand to a younger audience but also increases the chances of your content going viral.
That’s why there’s a growing number of brands that repurpose YouTube videos for TikTok!
Improved SEO Ranking
Search engines love fresh and diverse content. Among the best SEO practices, repurposing allows you to present your content in different ways, incorporating various keywords and media types.
This can positively impact your website's SEO ranking, making it more visible to potential customers.
For instance, repurposing a how-to video into a blog post with targeted keywords can significantly enhance your website's visibility.
Enhanced Brand Consistency
Maintaining a consistent brand image is essential. Repurposing content ensures that your message remains coherent across platforms while adapting to the unique characteristics of each.
For example, turning a series of product review videos into visually appealing infographics for platforms like Pinterest ensures your brand identity remains strong, irrespective of the channel.
7 Ways Of Repurposing Video Content
Ready to start boosting your online presence through repurposing video content? Let’s delve into 7 practical strategies that you can use:
1. Create Bite-sized Clips for TikTok
The explosive popularity of TikTok among younger audiences makes it a goldmine for brand exposure. So if you don’t repurpose YouTube videos for TikTok, it’s time to start doing it.
By breaking down longer YouTube videos into shorter, engaging clips, you not only cater to the platform's dynamic nature but also tap into a vast user base actively seeking quick, entertaining content.
A prime example is the fashion industry, where brands repurpose runway show clips into trendy, bite-sized content for TikTok, showcasing the latest trends and engaging a new demographic.
2. Craft Informative Infographics
Infographics are powerful tools for conveying complex information in a visually appealing way. Transform the key points of your videos into shareable infographics for platforms like Pinterest or LinkedIn.
For instance, a fitness trainer can repurpose workout tutorial videos into infographics, providing quick and actionable fitness tips for users scrolling through their feeds.
3. Transcribe and Share Blog Posts
Repurposing video content into written form not only caters to different preferences but also enhances your website's SEO.
Consider transcribing the dialogue from your videos and creating in-depth blog posts. For example, a tech company can repurpose product demonstration videos into blog posts, offering detailed insights into the features and benefits of their products.
4. Host Q&A Sessions on Instagram Live
Building a personal connection with your audience is vital for brand loyalty. Repurpose segments from your video content where you answer common questions and host live Q&A sessions on Instagram.
This not only humanizes your brand but also provides real-time engagement. An excellent example is a beauty influencer repurposing makeup tutorial videos into live Q&A sessions, addressing audience queries and building a stronger online community.
5. Compile Highlights for Instagram Stories
Instagram Stories provide a dynamic platform for sharing highlights from your videos. Summarize key points and showcase behind-the-scenes moments, encouraging viewers to watch the full videos on your main platform.
An exemplary use case is a travel vlogger repurposing adventure videos into captivating Stories, offering glimpses of breathtaking scenery and driving traffic back to their YouTube channel.
6. Develop Podcast Episodes
The rise of podcast consumption presents a valuable avenue for repurposing your content. Extract the audio from your videos and transform them into podcast episodes. This not only caters to audiences who prefer audio content but also taps into the podcasting trend.
Consider a business consultant repurposing thought leadership videos into insightful podcast episodes, providing on-the-go professionals with valuable industry insights.
7. Craft Engaging Email Campaigns
Your email subscribers are a captive audience eager for valuable content. Utilize snippets or summaries from your videos in email marketing campaigns. This not only keeps your subscribers informed, but also directs them back to your video platforms.
An effective example is an e-learning platform repurposing educational video snippets into weekly newsletters, offering subscribers a curated selection of learning resources.
Take Advantage of Your Video Content Through Repurposing!
As we’ve seen, repurposing video content is a tactic that every brand should incorporate in their digital marketing toolkit.
By implementing these strategies and understanding the nuanced benefits of each, you not only extend the lifespan of your content but also foster a stronger connection with your audience.
Embrace the versatility of content repurposing, and watch as your brand presence flourishes across diverse social media and online platforms.
Ready to enhance your digital marketing strategy? Start now with 360 Marketing Tool!
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