Keywords play an important role in acquiring organic traffic to your website when we think about optimizing your website for search engines. While many marketers just focus on popular head keywords, they neglect long tail keywords which are a hidden treasure that can significantly boost your SEO approach.
In this post, we'll dive into 10 straightforward ideas about How to Find Good Long Tail Keywords that give your website a competitive edge in search engine rankings.
Introduction to Long Tail Keywords
Before we dive into the strategies for finding long-tail keywords, it's important to understand why they're important for SEO efforts.
Long tail keywords, as opposed to head keywords, which are shorter and more generic, these keywords consist of three or more terms that are very unique to the topic or niche you are targeting.
These keywords may have low search volume on their own, but when taken together, they bring a considerable quantity of highly focused traffic to your website.
Differentiating Long Tail Keywords from Head Keywords
To understand the significance of long-tail keywords, it is important to distinguish them from head keywords.
Head keywords are often one or two words in length and are quite competitive owing to their prominence. "Shoes" is an example of a head keyword.
Long tail keywords, on the other hand, like "running shoes for flat feet" are more precise and have less competition.
You can tap into a less saturated market and acquire qualified visitors who are more likely to convert into customers by targeting long-tail keywords.
How Long Tail Keywords Enhance SEO Strategy
Long tail keywords dramatically enhance your SEO strategy in various ways. First and foremost, they help you rank higher in search engine results pages (SERPs).
Since these keywords have lower competition, it is easier for your website to rank well using these specific terms.
Additionally, these keywords generate highly targeted traffic, resulting in a higher click-through rate and longer average time spent on your site. This engagement signals to search engines that your website offers valuable content, that leads to improved rankings and visibility.
How to Find Good Long Tail Keywords
Now that we've acknowledged the significance of long-tail keywords, let's explore 10 efficient ways to find good long-tail keywords for your website.
1. Use Google Suggest
One of the easiest and most effective ways to find long-tail keywords is to use Google Suggest, an autocomplete feature that shows you the most popular and relevant search queries based on your input.
For example,
If you type "how to lose weight" on Google, you will see suggestions like "how to lose weight fast", "how to lose weight in a week", "how to lose weight without exercise", etc.
You can use Google Suggest to find long-tail keywords by typing your seed keyword or topic and adding modifiers, such as questions, prepositions, adjectives, or numbers.
For example,
If you type "how to lose weight fast" and add "in", you will see suggestions like "how to lose weight fast in 2 weeks", "how to lose weight fast in a month", "how to lose weight fast in 10 days", etc.
You can also use Google Suggest to find long-tail keywords by typing a partial phrase and leaving a blank space.
For example, if you type "how to lose weight fast _", you will see suggestions like "how to lose weight fast naturally", "how to lose weight fast at home", "how to lose weight fast with exercise", etc.
2. Use Google's Related Searches
Another approach to finding long tail keywords is by scrolling to the bottom of Google's search results page. There is a section there called "Searches related to [your keyword]."
These are variants and long-tail keywords that are connected to your core keyword. You can examine these recommendations for the more potential keyword.
Using Google's Related Searches you can find keywords just by clicking on any of the links and then you will see additional query-related searches. You can also use the "Searches related to" option, which displays more queries connected to your initial query.
3. Use Keyword Research Tool
One of the best ways to find long-tail keywords is to use a keyword research tool, such as the 360 Marketing tool. A platform that helps you generate, analyze, and optimize keywords for your website or blog.
It allows you to analyze metrics and data for each keyword, such as search volume, keyword difficulty, traffic potential, cost per click, and more. It also gives you related keywords, questions, and suggestions that you can use to find long-tail keywords.
You can use this keyword research tool to find long-tail keywords by just entering your seed keyword or topic and filtering the results by various criteria, such as word count, search volume, keyword difficulty, etc.
4. Browse Q&A Sites
You can Visit Q&A sites like Quora, or Stack Exchangeto find long-tail keywords. These are forums where users ask and answer questions on various topics and niches.
You can use these services to find long-tail keywords by searching for your seed keyword or topic and taking a look at the queries and answers people have.
These questions help you with information about the user's intent, pain points, and requirements.
You can use these Q&A sites to find keywords by typing your seed keyword or topic on the search bar and seeing the most popular and relevant questions.
For example, if you type "how to lose weight fast" on Quora, you will see questions like "How can I lose weight fast without exercise?", "What are some tips to lose weight fast and easy?", "What is the best way to lose weight fast and safely?", etc.
5. Steal From Competitors
By analyzing your competitors and see what keywords they are ranking for you can find your keywords. You can use tools like 360 Marketing tool or Semrush to check your competitors' organic keywords or their paid keywords.
You can steal from your competitors to find long-tail keywords by entering your competitor's domain or URL on the tool and seeing the keywords that they are ranking for.
Then you can filter for long-tail keywords and see if you can target them better or differently than your competitors.
For example,
If you enter "healthline.com" on 360 Marketing Tool, you can filter the keywords by word count > 4, search volume < 1000, and keyword difficulty < 10, and you will see long-tail keywords like "how to lose weight fast without starving yourself", "how to lose weight fast and keep it off", "how to lose weight fast for teenage guys", etc.
It's just an example but you have to find the scenario that suits you.
6. Explore Popular Forums
Exploring popular forums and groups in your field, such as Reddit, Facebook Groups, or field Forums, is another way to find low competition long tail keywords.
These are spots where individuals share their thoughts, discuss difficulties, and seek assistance on different topics. You can use these as inspiration for long-tail keywords that address the pain points and interests of your target audience.
You can explore popular forums to find long-tail keywords by searching for your seed keyword or topic and seeing what threads and comments are trending.
For example, if you search for "how to lose weight fast" on Reddit, you will see subreddits like r/loseit, r/WeightLossAdvice, r/1200isplenty, etc.
You can then browse these subreddits and see what long-tail keywords people are using, such as "how to lose weight fast on keto", "how to lose weight fast with intermittent fasting", "how to lose weight fast with CICO", etc.
7. Use Google Ads Keyword Planner
Google Ads Keyword Planner is a powerful tool that assists you in finding best long-tail keywords. This tool provides detailed information on keyword search volume, competition, and suggested bid ranges.
Use it to identify long-tail keywords that are relevant to your website's content and niche. This tool also provides additional keyword variations and ideas that you may not have considered.
8. Google Search Console Performance Report
Use your Google Search Console data to identify long-tail keywords that are currently delivering traffic to your website. The Performance Report gives information about the queries that people use to find your website in search results.
9. Google Trends
You can use Google Trends to find out the popularity and search volume of certain terms over time. You could begin developing long-tail keywords in your area by evaluating trends and patterns.
This tool also suggests similar questions and subjects, helping you to find new keyword ideas that are on trend.
10 Utilize ChatGPT prompts for Long Tail Keywords
ChatGPT is a powerful tool that helps a digital marketer in many ways. You can use this in finding keywords as well. What you need it’s just a simple but effective prompt to get your desired result.
Here are a few examples of ChatGPT prompts that can be used to generate lists of specific long-tail keywords:
“Generate a list of 10 long-tail keywords related to [topic]”
“Generate a list of 5 long-tail keywords for each of the following product categories: [category 1], [category 2], [category 3]”
“Generate a list of 5 long-tail keywords for each of the following subtopics: [subtopic 1], [subtopic 2], [subtopic 3]”
“Generate a list of 10 long-tail keywords for a [product or service] in the [industry] industry”
“Generate a list of 5 long-tail keywords for each of the following target audiences: [audience 1], [audience 2], [audience 3]”
“Generate a list of 10 long-tail keywords that could be used in a PPC campaign for [product or service]”
You can also use ChatGPT to organize long-tail keywords.
Here are a few ChatGPT prompts that you can used to organize or filter the keywords generated.
“Generate a list of 10 long-tail keywords related to [topic] and sort them by search volume, from highest to lowest”
“Generate a list of 10 long-tail keywords related to [topic] and include a brief description of the relevance and potential use of each keyword”
“Generate a list of 10 long-tail keywords related to [topic] and categorize them by theme (e.g. budget, luxury, eco-friendly, etc.)”
“Generate a table with 5 columns and 10 rows. In the first column, list 10 long-tail keywords related to [topic]. In the second column, list the search volume for each keyword. In the third column, list the cost-per-click for each keyword. In the fourth column, list the competition level for each keyword. In the fifth column, list any additional notes or observations about each keyword.”
These are only a few examples; you can surely create your own modifications based on your individual requirements.
The key is to supply sufficient context and detailed facts to assist ChatGPT in generating useful and accurate long-tail keywords, as well as directions for structuring or filtering the keywords as needed.
You can other prompts as well to find what works best for you.
Conclusion
In conclusion, targeting long-tail keywords is a powerful strategy to improve your website's search engine rankings and attract highly targeted traffic. By using a combination of techniques such as Google Suggest, related searches, keyword research tools, and leveraging insights from competitors and forums, you can dig out valuable long-tail keywords that will enhance your SEO efforts.
Remember, finding long-tail keywords requires creativity, research, and a deep understanding of your target audience. So, start exploring these ten ideas today and unlock the potential of long-tail keywords for your website's success.
And don't forget to explore 360 Marketing tool an easy and powerful all-in-one digital marketing software. To start your success journey contact us
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